The New Softness
Discover our curated collection of elegant pastels and effortless silhouettes designed for the modern woman.
Explore CollectionNew Arrivals
Feel the Fabric
Handcrafted from the finest sustainable materials. Watch our latest campaign.
Shop NowTrending Styles
Summer Pastels
Sun-kissed hues and breezy silhouettes for warm days ahead. Discover pieces designed to be lived in and loved effortlessly.
Explore the EditMade With Purpose
Born from a love of modern femininity, Vivid designs are crafted with intention. Every stitch, every shade, every silhouette — considered. We believe fashion should feel effortless and look extraordinary.
The Spring Drop
Our most anticipated collection yet. Mark your calendar.
Feel the Difference
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The Journal
5 Ways to Style Pastels This Season
From tonal dressing to playful pops of colour — our favourite ways to wear the season's softest shades.
Read ArticleMeet the Makers: Our Fabric Partners
A peek behind the scenes at the ethical mills and artisans who bring Vivid to life.
Read ArticleThe Summer Edit: A Visual Diary
Golden hour, seaside strolls, and our breeziest collection yet — captured in our latest lookbook shoot.
Read ArticleEffortless Elegance: Building a Timeless Wardrobe
Trends may come and go, but true style is forever.
Read ArticlePower Dressing, Reimagined
Confidence is the best outfit — but the right tailoring helps.
Read ArticleShop the Looks
What They're Saying
"Absolutely in love with the quality. Everything fits perfectly and the colours are even more beautiful in person."
"The softest fabrics I've ever felt. Vivid really understands modern femininity. My new favourite brand!"
"So many compliments every time I wear my silk scarf. The attention to detail is incredible."
Frequently Asked
Everything you need to know before shopping
We offer a hassle-free 30-day return policy. Items must be unworn with original tags. Simply initiate a return through your account.
Standard shipping takes 3-5 business days. Express shipping is available for 1-2 business day delivery. Free shipping on all orders over $75.
Yes! We ship to over 50 countries worldwide. International shipping typically takes 7-14 business days depending on your location.
Check our detailed size guide for measurements. If you're between sizes, we recommend sizing up for a more relaxed fit or sizing down for a fitted look.
We're committed to sustainability. Over 80% of our fabrics are sourced from certified sustainable suppliers, and we use recycled packaging for all shipments.